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Provided by the compucert Los Angeles, CA – May 1, 2009 – The iNDELIBLE agency of NY and LA today announced the availability of TINACTIN® CHILL, an antifungal spray for the treatment of athlete’s foot. TINACTIN CHILL is available in two formulations, liquid spray and deodorant powder spray.
The product is specially designed to address the needs of the first time athlete’s foot sufferer, young males ages 14 to 22. Athlete’s foot is caused by direct contact with fungus. People are most susceptible when their feet are sweating or lack proper ventilation, such as wearing shoes that are too tight. The condition can be picked up from walking barefoot in locker rooms, pools and other public areas.
“Their first experience with athlete’s foot can be very frightening and intimidating for young men,” said John O’Mullane, PhD., group vice president, research and development, Schering-Plough Consumer Healthcare. “Our research indicated that to reach this age group we would need to go beyond the traditional methods of communication with our customers.”
To reach this audience, iNDELIBLE developed an innovative Web site, www.meettheburns.com. The site features a series of “Webisodes” highlighting the Burns family and a character named “Gus” representing fungus. Each segment presents an athlete’s foot treatment message in a situation comedy style that is entertaining and assessable for teens. “Many young men are reluctant to talk about their situation when they first experience athlete’s foot,” O’Mullane said. “However, they often seek information on the Internet. By developing this Web site, we can reach young men and help inform them that there are effective and easy to use treatments for this common condition.”
The product is specially designed to address the needs of the first time athlete’s foot sufferer, young males ages 14 to 22. Athlete’s foot is caused by direct contact with fungus. People are most susceptible when their feet are sweating or lack proper ventilation, such as wearing shoes that are too tight. The condition can be picked up from walking barefoot in locker rooms, pools and other public areas.
“Their first experience with athlete’s foot can be very frightening and intimidating for young men,” said John O’Mullane, PhD., group vice president, research and development, Schering-Plough Consumer Healthcare. “Our research indicated that to reach this age group we would need to go beyond the traditional methods of communication with our customers.”
To reach this audience, iNDELIBLE developed an innovative Web site, www.meettheburns.com. The site features a series of “Webisodes” highlighting the Burns family and a character named “Gus” representing fungus. Each segment presents an athlete’s foot treatment message in a situation comedy style that is entertaining and assessable for teens. “Many young men are reluctant to talk about their situation when they first experience athlete’s foot,” O’Mullane said. “However, they often seek information on the Internet. By developing this Web site, we can reach young men and help inform them that there are effective and easy to use treatments for this common condition.”
About TINACTIN CHILL
TINACTIN CHILL is clinically proven to cure most athlete’s foot and even help prevent athlete’s foot with daily use. The Liquid Spray provides an extra cooling sensation and the Deodorant Powder Spray will fight odor all day long in addition to treating athlete’s foot.
TINACTIN CHILL is available at most mass retailers, drugstores, grocery stores and online outlets.
About iNDELIBLE
iNDELIBLE is a leading interactive creative agency with offices in NY and LA. Clients include: ABC, AOL, Cartier, Casio, Citigroup, Clairol, Estee Lauder, Hearst Corporation, JetBlue Airways, M·A·C Cosmetics, Napster, NBC Universal, Playboy, PROTEGE for Kmart, Procter & Gamble, Rich & Skinny, Sony, Tiffany & Co., Viacom, Virgin Mobile, Warner Brothers and Yahoo!
TINACTIN CHILL is clinically proven to cure most athlete’s foot and even help prevent athlete’s foot with daily use. The Liquid Spray provides an extra cooling sensation and the Deodorant Powder Spray will fight odor all day long in addition to treating athlete’s foot.
TINACTIN CHILL is available at most mass retailers, drugstores, grocery stores and online outlets.
About iNDELIBLE
iNDELIBLE is a leading interactive creative agency with offices in NY and LA. Clients include: ABC, AOL, Cartier, Casio, Citigroup, Clairol, Estee Lauder, Hearst Corporation, JetBlue Airways, M·A·C Cosmetics, Napster, NBC Universal, Playboy, PROTEGE for Kmart, Procter & Gamble, Rich & Skinny, Sony, Tiffany & Co., Viacom, Virgin Mobile, Warner Brothers and Yahoo!
2 comments:
At first I thought that said "Tinactin Chilli". It sounded DELICIOUS.
No you made me hungry...
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