Wednesday, March 07, 2012

WOLFPACK OF RESEDA Launches on Myspace

Fox Digital has launched WOLFPACK OF RESEDA, a new original, scripted web series produced in partnership with Kia Motors. The series sees Ben March’s mundane, 20-something life transform when he becomes convinced he’s been bitten by a werewolf in the suburban-Los Angeles sprawl of Reseda. After forming his own “wolfpack” and becoming the alpha dog of Reseda, Ben’s moon is on the rise, but will it turn him irreversibly into the beast that will raise Hell in the Valley?

“WOLFPACK exemplifies the kind of storytelling and distribution that is ideal for the current digital media landscape,” said Matt Glotzer, senior vice president, Fox Digital Entertainment. “We are very excited to be working closely with Kia and Myspace to bring this original and darkly hilarious story to a broad audience on a wide variety of platforms.”

WOLFPACK’s first season of eight episodes will debut weekly on Myspace, and the series will also be available through a variety of digital stores. The cast features actors who have had recurring roles on The Big Bang Theory, Eastbound & Down, Lie To Me, Funny or Die Presents, and more.

Official press release below:
Fox Digital Entertainment’s WOLFPACK OF RESEDA to Launch February 16

Developed in Partnership with Kia Motors, Eight-Episode Scripted Web Series Available via a Customized Show Environment on Myspace and Through a Variety of Digital Stores

WOLFPACK OF RESEDA, a new original, scripted web series produced by Fox Digital Entertainment (FDE), will premiere on Myspace on February 16. Produced in conjunction with Kia Motors America (KMA) – one of the fastest growing automotive brands in the U.S. - the series sees Ben March’s mundane, 20-something life transform when he becomes convinced he’s been bitten by a werewolf in the suburban-Los Angeles sprawl of Reseda.

Mixing elements of workplace comedy with the conventions of horror, WOLFPACK is a unique take on office life, the supernatural, and “winning.” After forming his own “wolfpack” and becoming the alpha dog of Reseda, Ben’s moon is on the rise, but will it turn him irreversibly into the beast that will raise Hell in the Valley?

WOLFPACK’s first season of eight episodes will debut weekly on Myspace starting February 16, and the series will also be available through a variety of digital stores.

WOLFPACK is produced by Fox Digital Entertainment, a division of 20th Century Fox that is dedicated to creating new and innovative content for emerging distribution channels.

“WOLFPACK exemplifies the kind of storytelling and distribution that is ideal for the current digital media landscape,” said Matt Glotzer, senior vice president, Fox Digital Entertainment. “We are very excited to be working closely with Kia and Myspace to bring this original and darkly hilarious story to a broad audience on a wide variety of platforms.”

In addition to serving as the exclusive, ad-supported distributor of the show, Myspace will promoteWOLFPACK through various channels throughout its leading content sharing ecosystem.

“We’re thrilled by the opportunity to partner with Fox Digital Entertainment and Kia on the debut ofWOLFPACK; the first in a new and growing slate of must-watch programming on Myspace,” said Roger Mincheff, the new president of Myspace Entertainment. “The great, up-and-coming talent behindWOLFPACK is the perfect complement to the Myspace platform, where compelling, original content will be a point of distinction.”

As the exclusive brand partner of WOLFPACK, Kia Motors will utilize product placement and other advertising inventory to promote the award-winning Soul urban passenger vehicle.

“Kia has always embraced new entertainment platforms and properties in the constantly changing media landscape, and in working with Ensemble to partner with Fox Digital Entertainment and Myspace,WOLFPACK OF RESEDA provides a unique outlet to share the innovative design, technology and fun-to-drive performance of vehicles such as our wildly popular Soul to entirely new audiences,” said Michael Sprague, vice president, marketing & communications, KMA.

About WOLFPACK OF RESEDA

Ben March hates his life. The torture of listening to motivational speeches from the slimy head salesman at work, the depressing apartment and foul smells of his Animal Control officer roommate at home, and – most of all – the crappy car that shuttles him between the two. There seems to be no escape from his suburban despair until one night he is bitten by a mysterious creature in the woods. Could he now be a werewolf?

Suddenly, he has the instincts of an alpha dog. For the first time, he pushes aside the mundane to do what he really wants with his life. Forming his own “wolfpack,” Ben makes his lair in Reseda, and has the run of the Valley. But soon, the threat of the murderous beast within him begins to rear its ugly head.

Mixing elements of workplace comedy with the conventions of horror, WOLFPACK OF RESEDA is a unique take on office life, the supernatural, and “winning.”

About Myspace

Myspace LLC. is a leading social entertainment destination powered by the passions of fans. Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, TV, movies, and games that they love. These entertainment experiences are available through both online and offline and across multiple platforms and devices. Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent, and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is an affiliate of Specific Media.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – http://www.kia.com/. For media information, including photography, visit http://www.kiamedia.com/.

About Fox Digital Entertainment

Fox Digital Entertainment (FDE) is a division of 20th Century Fox that is dedicated to creating new and innovative content for emerging distribution channels. FDE develops and produces video, applications and games based on both original concepts and extensions of existing Fox intellectual property. The group has produced a number of award-winning products, including GLEE KARAOKE, ANGRY BIRDS RIO and others.

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