Jeff Krantz - The Last One to Know

Jeff Krantz was wearing a drab, gray suit, sitting behind a desk when he had an epiphany. This is not the life I should be living, he thought in January 2007. That night, Krantz decided it was time to pursue his living-room hobby. Little did Krantz know that within a year, the International Music Awards would name him a Male Artist of the Year finalist, and Billboard, Newsweek and The London Metro would feature him as a groundbreaking singer-songwriter. Instead of hitting the road, Krantz broke industry standards by finding tens of thousands of fans through Second Life, an online virtual world with over 12 million users. Under the pseudonym Hep Shepherd, Krantz streamed 200 live performances from his NYC loft. His acoustic performances broke attendance records. Billboard Magazine reported that his virtual shows were “sold out,” and Krantz quickly caught the attention of the music industry.

• Comparison: Mark Knopfler, James Taylor, Dave Matthews
• Influence: Jack Johnson, Cat Stevens, Dave Matthews

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